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why you don't need a cta

Why You Don’t Need a CTA (in 2020!)

A strategically-placed call to action (CTA) can help you convert visitors. If it’s effective, the same CTA can catch people’s interest, move them through the buying journey, and increase your conversion rates. So, you’re probably wondering how this article could possibly explain why you don’t need a CTA for effective marketing. We’ll explain. First, let’s…
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how to use visual branding

How to Use Visual Branding (in 2020!)

Have you ever wondered how to use visual branding in your business? If not, you should be. To be honest though, you might not even know what visual branding is, or why you need it. Those are the questions we’ll answer today. To begin with, let’s focus on why visual branding is important. Images have…
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is email marketing dead

Is Email Marketing Dead (in 2020)?

Is email marketing dead? That question has been thrown around by industry experts for years and has sparked a lot of debate. Those who haven’t been impressed with their email marketing ROI may tell you that it doesn’t work in 2020, but there are still many success stories that say otherwise. Before you downplay the…
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activate your team to sell

How to Activate Your Team to Sell (More!)

If you want to sell more, you have to activate your team to sell. Whether you are trying to attract, close or retain customers, it’s a team sport. This past week this was the topic I delivered during a virtual presentation to TEC members across Canada. The topic was creating Unstoppable Growth in a company,…
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find that perfect lead

Find That Perfect Lead [Even in 2020!]

Are you searching to find that perfect lead? You know the one. Your ideal customer. They want to work with you. Have an unlimited budget. No objections. Offer repeat business without all of the hassles. Ahh.. Doesn’t that sound nice? Well, they’re out there. Seriously, you can find that perfect lead over and over again.…
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get your customers attention

How to Get A Customers Attention (online)

Trying to get your customers attention can be one of the hardest things to do. This past weekend, we decided to sell a wooden swing that has been in our family for over a decade. My dad dropped it off for our boys to use last year, but after our most recent winter, several of…
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are google ads worth it

Are Google Ads Worth It? [in 2020]

Are google ads worth it? Are spending fistfuls of cash in hopes of catching someone’s eye a wise decision? I’ll let you decide. But first, let me tell you about a situation with a client this past week. They were spending thousands on Google Ads, and not seeing much for results. Is that the Google…
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How to reduce ad spend to increase quality of leads

PPC and Facebook Ads: How to Reduce Adspend to Increase the Quality of Leads

Frustrated with the amount of money you’re spending on digital advertising? Wondering how to reduce ad spend to increase the quality of leads? You’re not alone. Every year, millions of small business owners spend way more on marketing and advertising than they need to. The result is a hodge-podge mixture of results that cost too…
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Attraction Marketing

Attraction Marketing for Small Business

Your email continues to fill up with new orders. This attraction marketing stuff really works! No complaints, no returns, just new order confirmations that keep rolling in. Seem like a dream? It doesn’t have to. When you put all of your energy towards attracting the right kind of leads to your product or service, things…
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Social Media Mistakes

10 Social Media Mistakes Small Businesses Make (and Why They Don’t Work)

Social media. You use it all the time for fun. But why is it so complicated when you decide to use it for business? Are there social media mistakes that will ruin all your marketing efforts? Which one is the best one to use? Facebook is the big one, but “everyone” says their fans never…
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