Trying to determine how to have a successful PR on a budget? No matter the size of your business, it’s always a good idea to spend time considering the most effective PR. With this in mind, you can determine what budget is required to support your objectives. This remains true when it comes to your…
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If you own a business, you’ve likely asked yourself why social networks are so useful for businesses that sell to consumers. After all, aren’t they meant for social interactions, rather than sales? Moreover, if what you sell is to businesses (rather than consumers), why would you ever use social networks for marketing? The key is…
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A quick pop quiz for you. Which of the following is the primary objective of demarketing? Is it to slow down or back off on specific marketing activities? Would you use demarketing to target your competition’s product or service? How about its use to discourage customers from buying a specific product or service? To be…
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Have you ever found yourself sitting down to work on a sales letter, only to experience a bad case of writers’ block? This is a common situation that many marketers experience, especially those who create large amounts of content each day or each week. Creating a “swipe worthy” file can provide you the inspiration you…
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If you own a business of any kind, you’ve likely considered creating sales funnels. In a day and age in which everyone is moving some portion of their business online, sales funnels are a powerful tool. Promoting your business may seem to involve a lot of sending out mailings and knocking on doors, without seeing…
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A strategically-placed call to action (CTA) can help you convert visitors. If it’s effective, the same CTA can catch people’s interest, move them through the buying journey, and increase your conversion rates. So, you’re probably wondering how this article could possibly explain why you don’t need a CTA for effective marketing. We’ll explain. First, let’s…
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Have you ever wondered how to use visual branding in your business? If not, you should be. To be honest though, you might not even know what visual branding is, or why you need it. Those are the questions we’ll answer today. To begin with, let’s focus on why visual branding is important. Images have…
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Is email marketing dead? That question has been thrown around by industry experts for years and has sparked a lot of debate. Those who haven’t been impressed with their email marketing ROI may tell you that it doesn’t work in 2021, but there are still many success stories that say otherwise. Before you downplay the…
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If you want to sell more, you have to activate your team to sell. Whether you are trying to attract, close or retain customers, it’s a team sport. This past week this was the topic I delivered during a virtual presentation to TEC members across Canada. The topic was creating Unstoppable Growth in a company,…
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Are you searching to find that perfect lead? You know the one. Your ideal customer. They want to work with you. Have an unlimited budget. No objections. Offer repeat business without all of the hassles. Ahh.. Doesn’t that sound nice? Well, they’re out there. Seriously, you can find that perfect lead over and over again.…
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