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How to reduce ad spend to increase quality of leads

PPC and Facebook Ads: How to Reduce Adspend to Increase the Quality of Leads

Frustrated with the amount of money you’re spending on digital advertising? Wondering how to reduce ad spend to increase the quality of leads? You’re not alone. Every year, millions of small business owners spend way more on marketing and advertising than they need to. The result is a hodge-podge mixture of results that cost too…
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Attraction Marketing

Attraction Marketing for Small Business

Your email continues to fill up with new orders. This attraction marketing stuff really works! No complaints, no returns, just new order confirmations that keep rolling in. Seem like a dream? It doesn’t have to. When you put all of your energy towards attracting the right kind of leads to your product or service, things…
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Social Media Mistakes

10 Social Media Mistakes Small Businesses Make (and Why They Don’t Work)

Social media. You use it all the time for fun. But why is it so complicated when you decide to use it for business? Are there social media mistakes that will ruin all your marketing efforts? Which one is the best one to use? Facebook is the big one, but “everyone” says their fans never…
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Content Marketing for Small Business

6 Ways to Use Content Marketing for Small Business (in 2020!)

Are you using Content Marketing for Small Business? Do you even need one? Good question. Let’s start with a different question. Have you ever Googled something? Silly question, of course you have. 🤪 Did you know that the answers you find are a direct result of content marketing? That’s right. With the exception of ads,…
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Email Marketing

Does Email Marketing Still Work in 2020? (It does, here’s why!!)

There it is. Another email marketing attempt from some unknown person just appeared in your inbox. That must be the tenth email today trying to sell you something. It’s so annoying. They don’t even know me. Why do these people keep emailing me? I’m here to tell you that there’s a reason you keep receiving…
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Customer Referral

13 Ways to Get a Customer Referral Every Time (in 2020!)

I can still remember my first customer referral. A colleague had recommended my services to one of his clients, and after a quick call, the client was ready to proceed. No lengthy process to find them. No need to fly to meet them. Heck, there wasn’t even a reason for them to think about it.…
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Sales Leads

16 Ways to Generate More Sales Leads for Your Business (in 2020!)

You feel nervous about the lack of sales leads you’ve been seeing. It’s been days, maybe even a week since you actually had a new customer. What if you don’t get any customers this month? Do you even have enough money to last you for the next 30 days? You’re scared, but you know you…
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Small Business Marketing

Small Business Marketing in 2020 (The Ultimate Guide!)

Is your small business marketing plan delivering a steady flow of customers like you expected? Do you even have a small business marketing plan? If not, don’t fear because you aren’t alone. It’s estimated that nearly 20% of all small businesses fail within the first year, and an additional 30% fail by year five. One…
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Improve Customer Experience

How to Improve Customer Experience (the Ultimate Guide for 2020!)

What would the impact be if you could improve customer experience in your business? How would making ongoing improvements in this area affect your ability to get more customers? According to a recent PwC study, 86% of people who have an exceptional customer experience buy again. Let that settle in for a second… Not only…
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Growth Hacking

Growth Hacking: The Non-Digital Marketers Guide (in 2020!)

Ever wonder what the term “growth hacking” means? That might sound like a stupid question, but to be honest I wasn’t sure myself when I first began my business. It seemed like some magical new formula to business success. It isn’t. So why does the phrase get tossed around boardroom tables like a hot potato?…
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