Trying to determine how to have a successful PR on a budget? No matter the size of your business, it’s always a good idea to spend time considering the most effective PR. With this in mind, you can determine what budget is required to support your objectives. This remains true when it comes to your…
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Have you ever found yourself sitting down to work on a sales letter, only to experience a bad case of writers’ block? This is a common situation that many marketers experience, especially those who create large amounts of content each day or each week. Creating a “swipe worthy” file can provide you the inspiration you…
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A strategically-placed call to action (CTA) can help you convert visitors. If it’s effective, the same CTA can catch people’s interest, move them through the buying journey, and increase your conversion rates. So, you’re probably wondering how this article could possibly explain why you don’t need a CTA for effective marketing. We’ll explain. First, let’s…
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Have you ever wondered how to use visual branding in your business? If not, you should be. To be honest though, you might not even know what visual branding is, or why you need it. Those are the questions we’ll answer today. To begin with, let’s focus on why visual branding is important. Images have…
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Is your small business marketing plan delivering a steady flow of customers like you expected? Do you even have a small business marketing plan? If not, don’t fear because you aren’t alone. It’s estimated that nearly 20% of all small businesses fail within the first year. An additional 30% fail by year five. One of…
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