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Tag: Marketing

Attraction Marketing

Attraction Marketing for Small Business [+best practices!]

Your email continues to fill up with new orders. This attraction marketing stuff really works! No complaints, no returns, just new order confirmations that keep rolling in. Seem like a dream? It doesn’t have to. When you put all of your energy towards attracting the right kind of leads to your product or service, things…
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Social Media Mistakes

10 Social Media Mistakes Small Businesses Make (and Why They Don’t Work)

Social media. You use it all the time for fun. But why is it so complicated when you decide to use it for business? Are there social media mistakes that will ruin all your marketing efforts? Which one is the best one to use? Facebook is the big one, but “everyone” says their fans never…
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Content Marketing for Small Business

6 Ways to Use Content Marketing for Small Business (in 2021!)

Are you using Content Marketing for Small Business? Do you even need one? Good question. Let’s start with a different question. Have you ever Googled something? Silly question, of course you have. 🤪 Did you know that the answers you find are a direct result of content marketing? That’s right. With the exception of ads,…
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Email Marketing

Does Email Marketing Still Work in 2020? (It does, here’s why!!)

There it is. Another email marketing attempt from some unknown person just appeared in your inbox. That must be the tenth email today trying to sell you something. It’s so annoying. They don’t even know me. Why do these people keep emailing me? I’m here to tell you that there’s a reason you keep receiving…
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Small Business Marketing

Small Business Marketing in 2021 (Your Ultimate Guide!)

Is your small business marketing plan delivering a steady flow of customers like you expected? Do you even have a small business marketing plan? If not, don’t fear because you aren’t alone. It’s estimated that nearly 20% of all small businesses fail within the first year. An additional 30% fail by year five. One of…
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Growth Hacking

Growth Hacking: The Non-Digital Marketers Guide [+examples!]

Ever wonder what the term “growth hacking” means? That might sound like a stupid question, but to be honest I wasn’t sure myself when I first began my business. It seemed like some magical new formula to business success. It isn’t. So why does the phrase get tossed around boardroom tables like a hot potato?…
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stronger sales

Stronger Sales Result from Doing These Things [right now!]

I was facilitating a virtual two-day Unstoppable Organization Sales Intensive with a longstanding client last week. They had been experiencing stronger sales so we were focused in on what had changed. We initially spent time determining exactly what’s working and what was different. The ingredients to this exercise would feed their sales plan moving forward.…
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If you aren’t trying to find the next measure in sales and driving your own traffic, you’re at risk of having everything come to a screaming halt

The Most Important Measure in Sales [not what you think!]

How do you measure in sales? When I sold cars over a decade ago, the process was quite simple. The dealer principal placed ads in the local newspaper and on the radio to bring in potential customers. As prospects arrived, we tried to sell them a car. Pretty simple strategy. It worked. Generating Sales Whether…
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Secret Salesforce

How to Sell More With Your Secret Salesforce [in 2021!]

Sell More Using Your Secret Salesforce Over the holidays, my two boys spent a day going door to door collecting empty bottles and cans for a bottle drive, their contribution to their hockey team’s upcoming tournament. Initially, only my oldest was going to go door to door, but his younger brother decided to join him…
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stretch goals

The Power of a Stretch Goal [and why you need one!]

Every successful entrepreneur I know has a stretch goal. It’s not always reasonable, but it’s something that motivates them to keep going. Always in pursuit of a stretch goal myself, I recently pickup up a book titled “Finish” by Jon Acuff. It’s a book about how to set goals in a manner that ensures you…
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